The North Star Times Square 3D Billboard
New York, United States
The North Star 3D Billboard is a striking digital display located at 20 Times Square in New York City, right at the northern end of the famous “bow tie” area. This massive LED screen uses ultra-high-resolution technology to show content with stunning depth and motion, creating a 3D effect that seems to pop out to passing pedestrians. Its prime location in the heart of Times Square makes it a top choice for brands looking to grab attention from millions of tourists and locals every year, delivering bold, memorable, and highly visible campaigns.
Specifications
Location
Key Features
•Best selling point: Located at the heart of Times Square, known as the Crossroads of the World, offering nonstop exposure to millions of daily visitors. •Features a powerful 3D anamorphic display that projects lifelike visuals, making ads appear to leap out of the screen. •Positioned at a prime corner with high visibility from multiple angles and heavy pedestrian flow. •Creates strong social media traction as passersby record and share the immersive visuals online. •Ideal for major brands seeking global attention and premium association with New York’s most famous landmark. •Combines innovative design, high brightness, and round-the-clock visibility for unmatched audience impact.
Demographics
Millennials (25-40) 35% with $1,247 avg spending; Gen Z (18-24) 22% with $847 avg spending; Gen X (41-56) 28% with $1,654 avg spending; Baby Boomers (57+) 19% with $1,892 avg spending; 67% visitors have income > $75,000; 52% have income > $100,000; 38% international visitors generating 61% economic impact; 89% Millennials post social media content within 2 hours; Visitor types include tourists, commuters, urban professionals, shoppers, and entertainment seekers.
Technical Specs
3,480 x 7,100 pixels ; 8mm, 10mm pixel pitch
DOOH Campaigns on this Screen
BMW
Balenciaga