The Icon @ Westfield Mall of Scandinavia
Stockholm, Sweden
The Icon @ Westfield Mall of Scandinavia is a giant high‑resolution LED screen on the exterior of Westfield Mall of Scandinavia in Solna just outside Stockholm, giving brands a huge digital canvas that can be seen from highways, nearby pedestrian areas and passing trains. At about 525 square meters in size, it is one of the largest digital‑out‑of‑home screens in Europe and the biggest commercial display in the Nordic region, and its shape and positioning make it ideal for creating depth‑style effects that play with perspective. Its scale and prime location on Scandinavia’s largest shopping centre make it a standout DOOH platform where eye‑catching campaigns can reach locals, commuters and visitors around one of Stockholm’s busiest urban hubs.
Specifications
Key Features
•Best selling point: Located at the prominent entrance of Westfield Mall of Scandinavia in Solna, Stockholm, this 3D LED screen commands attention from both mall visitors and passing vehicles. •Surrounded by high-end retail stores, restaurants, and cafés, ensuring constant visibility in one of Scandinavia’s busiest shopping destinations. •Frequently used for premium brand activations, product launches, and experiential campaigns targeting fashion, lifestyle, and tech audiences. •Offers high brightness and curved format for realistic 3D or anamorphic visuals that remain striking even during daylight hours. •Ideal for creative campaigns aimed at younger, social-media-savvy audiences, maximizing engagement in a high-traffic commercial hub.
Demographics
Diverse mix; shoppers across age groups 18-55+, upper-middle to high income, family groups, city professionals, tourists, and lifestyle shoppers; active lifestyle with digital engagement
Technical Specs
2048x640 px
DOOH Campaigns on this Screen
