The Hereen 3D Billboard
Rochor, Singapore
The Heeren 3D Billboard is a high‑resolution LED screen on the corner façade of The Heeren building at the busy junction of Orchard Road and Cairnhill Road in Singapore’s premier shopping district. Its L‑shaped design and quality display allow for anamorphic 3D content that makes motion graphics and visual effects appear to have depth and motion without glasses, grabbing the attention of fashion shoppers, tourists, and passersby in one of the city’s most vibrant outdoor corridors. Sitting between the Orchard and Somerset MRT stations and surrounded by major malls and flagship stores, this screen is one of the city’s most prominent DOOH locations and has been used by global brands to make bold, memorable campaigns stand out in Singapore’s busiest retail environment.
Specifications
Location
Key Features
•Best selling point: Positioned at the bustling junction of Orchard Road and Cairnhill Road, this 3D‑enabled LED screen captures high pedestrian traffic and premium retail audiences. •Features an L‑shaped outdoor LED screen upgraded for 3D anamorphic content, visible from multiple angles. •Sits between Somerset and Orchard MRT stations in Singapore’s top shopping and tourism corridor. •Advertises regularly bookable by major global brands (e.g., Saint Laurent) indicating strong advertiser access. •Captures both local shoppers and international visitors in a high‑visibility urban setting.
Demographics
Youth and young adults; primarily female shoppers; professionals, students, homemakers; international tourists; interest in streetwear, gaming, technology; socially active, engaged on social media; attracted to Instagram-worthy retail and dining spots; diverse ethnic backgrounds typical of Singapore’s urban population; mix of affordable trendy brands and luxury elements
Technical Specs
992 x 816 pixels
DOOH Campaigns on this Screen
