New Asia Shenzhen 3D Billboard
Shenzhen, China
The New Asia Building 3D Billboard is a striking high‑resolution LED screen on the façade of the New Asia Building along Zhonghang Road in Shenzhen’s bustling Huaqiangbei district, one of the city’s busiest electronics and shopping hubs. Its display uses naked‑eye 3D visual effects, including scenes like a shark that appears to swim out of the screen toward viewers, creating a lively illusion that catches the eyes of pedestrians without the need for glasses. This effect helped spark a fresh wave of interest in outdoor 3D LED advertising in the city and has turned the area around the billboard into a popular spot for people to stop, watch, and take photos, making it a standout DOOH landmark in Shenzhen.
Specifications
Key Features
•Best selling point: A landmark naked‑eye 3D LED billboard on the New Asia Building in Shenzhen’s Huaqiangbei delivers immersive, high‑impact visual effects that appear to extend beyond the screen surface, creating unforgettable brand experiences. •Built with high‑brightness, high‑resolution outdoor LED technology optimized for 3D content that seems to leap from the building facade, maximizing visual engagement. •Supports 3D anamorphic and full‑motion digital creative that drives engagement, recall, and social sharing in a highly dynamic urban environment. •Located on the New Asia Building in the Huaqiangbei commercial district of Shenzhen, one of China’s busiest electronics and retail hubs with heavy foot and vehicle traffic. •Ideal for brands seeking standout outdoor advertising and experiential DOOH visibility in a prime commercial and tech‑savvy media market.
Demographics
Urban young adults 18-35 years; Balanced male and female; Middle to upper-middle class professionals and tech enthusiasts; Interests in technology, electronics, lifestyle, innovation; Occupations include office workers, entrepreneurs, tech professionals, students; Early adopters and brand-conscious consumers