Midtown Financial 3D Billboard
Flat

Midtown Financial 3D Billboard

New York, United States

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The Midtown Financial 3D Billboard is a towering high‑resolution LED display on the corner of 3 Times Square in New York City that brings bold, full‑motion content to life with visuals that seem to have depth and movement in one of the busiest parts of Times Square. It combines two large screens stacked up the side of the building to create a striking digital presence that catches the eyes of the huge crowds of pedestrians, commuters, and tourists passing through every day. Its scale, bright motion graphics, and placement overlooking the southern side of the square make it a powerful DOOH location for brands looking to stand out in one of the world’s most watched urban advertising environments.

Specifications

Dimensions
2 Screens, 10,540 Sf
Screen Type
Flat
Operating Hours
20 hours/day
Foot Traffic
360,000/day
Surrounding
Times Square, Midtown Financial Building (previously Thomson Reuters)

Location

Key Features

•Best selling point: One of Times Square’s tallest and most prominent LED displays, rising nearly 300 feet off grade, ensuring your brand dominates the skyline and remains unforgettable. •Located at the heart of Midtown Manhattan’s financial district, offering a high visibility, premium environment. •Equipped with full motion video and interactive capabilities including live feeds, mobile integration and social media triggers. •Sits adjacent to major transit hubs and tourist paths, capturing hundreds of thousands of impressions daily. •Ideal for high impact brand campaigns seeking prestige, visibility and broad audience reach in a landmark setting.

Demographics

Millennials (25-40) 35% with $1,247 avg spending; Gen Z (18-24) 22% with $847 avg spending; Gen X (41-56) 28% with $1,654 avg spending; Baby Boomers (57+) 19% with $1,892 avg spending; 67% visitors have income > $75,000; 52% have income > $100,000; 38% international visitors generating 61% economic impact; 89% Millennials post social media content within 2 hours; Visitor types include tourists, commuters, urban professionals, shoppers, and entertainment seekers.

DOOH Campaigns on this Screen

Marvel Wolverine Scratches Screen and Peeks Out
Marvel Wolverine Scratches Screen and Peeks Out
MWMarvel Wolverine
Richard Attias and Associates Hand Lifts Globe
Richard Attias and Associates Hand Lifts Globe
RARichard Attias and Associates