Curved

K-Pop Square 3D Billboard

Seoul, South Korea

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The K‑Pop Square 3D Billboard is a huge high‑resolution LED screen in the lively K‑Pop Square area outside COEX in Seoul’s Gangnam district that shows eye‑catching digital content with depth and motion that seem to leap out toward viewers. One of its most talked‑about features is the anamorphic “Wave” artwork, where a giant digital ocean appears to crash out of the screen, creating an immersive illusion that draws crowds and has been shared widely online. It’s a cultural centerpiece for K‑pop fans and visitors, constantly broadcasting music, entertainment visuals, and brand content in one of South Korea’s most vibrant entertainment hubs, making it one of the most iconic DOOH locations in the city.

Specifications

Dimensions

80.9m × 20.1m

Screen Type

Curved

Operating Hours

6:00am-12:00am

Foot Traffic

Samsung Subway Station — 2,051,557 Bus (near Samsung Subway Station) — 509,138 Floating Vehicles (near Samsung Subway Station) — 1,926,505 (March 2020 data)

Surrounding

Gangnam District K-POP Square, COEX Artium

Key Features

•Best selling point: Located in the heart of Gangnam’s entertainment district, this 3D-capable LED billboard attracts attention from locals and tourists alike, making it perfect for high-visibility campaigns. •Sits in front of COEX Mall and is easily accessible from Samseong Station and Bongeunsa Station, ensuring constant foot traffic. •Features immersive 3D media art like the “WAVE” illusion that creates memorable, eye-catching visuals. •Ideal for brands targeting young audiences, K-pop fans, and international visitors in a trendy shopping and entertainment hub. •Recognized as one of Seoul’s most vibrant outdoor advertising spots, bringing a premium digital presence to any campaign.