Corner

Iconic Screen Prater

Vienna, Austria

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The Iconic Screen Prater 3D Billboard is a large high‑resolution LED display installed at Riesenradplatz at the entrance to the historic Vienna Prater leisure park in Austria, using clever forced‑perspective technology so visuals appear to have depth and motion that seem to come alive without glasses. With a total display area of 54 square meters, split into two LED sections joined at a 106° angle, it is built to enhance three‑dimensional effects and brings brand content and animations to life in a way that feels more immersive than a typical flat screen. Its location right beside the world‑famous giant Ferris wheel and at one of Vienna’s busiest visitor gateways makes it a standout DOOH landmark in the city and one of the first outdoor 3D‑optimized advertising screens of its kind in Austria, drawing crowds and giving campaigns strong visual impact.

Specifications

Dimensions

10.5 × 3 m main area + 0.25 × 3 m arch + 7 × 3 m side area, joined at 106° (54 m² total)

Screen Type

Corner

Resolution

4544 x 768 px

Foot Traffic

4,200,000/year

Surrounding

Giant Ferris Wheel, near the entrance to Riesenradplatz

Key Features

• Right at the main entrance of Vienna’s famous Prater, this screen uses forced‑perspective 3D technology to make visuals appear to jump off the display for maximum impact. • Two‑part LED system at a 106° angle, specially optimised for 3D and immersive outdoor visuals. • Located in a high‑traffic leisure and entertainment district, visited by millions of people every year. • Ideal for brands seeking standout visual statements in an iconic European location. • Marketed by Azerion Austria, offering cutting‑edge DOOH advertising solutions with 3D capability.

Demographics

Tourists; Families visiting Prater amusement park; Local Viennese residents; Young adults; Commuters; Leisure seekers; International visitors; Event attendees; Urban professionals; Students; Entertainment enthusiasts; Weekend visitors; Seasonal tourists; Visitors to nearby restaurants and shops; General public frequenting Prater park area

Technical Specs

4,544 × 768 px total: main area (Ferris wheel square) 2,688 × 768 px, arch 64 × 768 px, side area (Ferris wheel) 1,792 × 768 px. Delivery: MP4 up to 40 sec, 10-bit, 30 fps, H.264, SDR, 10 Mbps.