Cine Callao 3D Billboard
Madrid, Spain
The Cine Callao Madrid 3D Billboard is made up of large high‑resolution LED screens on the façade of the historic Cines Callao in Plaza de Callao, one of the busiest squares in central Madrid. These screens use motion and depth effects to create a 3D illusion that seems to reach out toward viewers, a level of outdoor visual impact that was rare in Spain until recently and has drawn comparisons to iconic displays in Times Square and Piccadilly Circus. Its location in a high-traffic cultural and commercial hub makes it a prime spot for film promotions, brand campaigns, and immersive digital experiences that capture the attention of millions of pedestrians every year.
Specifications
Location
Key Features
•Best selling point: Located in Plaza del Callao, one of Spain’s most visited public squares, the digital façade delivers dramatic 3D visuals that stop people in their tracks. •Features large-format digital screens capable of immersive 3D and augmented reality content for high-impact brand experiences. •Sits in the heart of Madrid’s entertainment and shopping district, surrounded by theatres, retail stores and heavy pedestrian traffic. •Ideal for brands seeking to create memorable moments, social media buzz and strong visual engagement. •Managed by Callao City Lights, which markets space for outdoor digital advertising, including large-format screens available in this location.
Demographics
Men 52.5%; Women 47.5%; Majority aged 26-40 years; Average economic level; Interests include sports, art, society, news, and health
Technical Specs
6mm pixel pitch, High Resolution (specific pixel count not disclosed)
DOOH Campaigns on this Screen
