Wilson × Jacquemus — Soft Serve

A fictional collaboration concept between Wilson and Jacquemus, created exclusively for this brief. Soft Serve reimagines tennis through a surreal luxury capsule featuring a sculptural racket, tactile tennis accessories and fashion-led court essentials. Inspired by Wilson’s performance heritage and Jacquemus’ playful visual language, the film turns the tennis ball into a soft, shape-shifting object that grows beyond the boundaries of the court. Created with AI-assisted image generation, video, animation, voiceover, music and sound design. This is an independent creative concept and not an official collaboration or partnership between Wilson and Jacquemus.