Coca-Cola × Star Wars Limited Edition
Spec Work
My son filmed me on his iPhone walking through the real canyon in Tunisia where scenes from Star Wars were filmed in 1977.I wanted to use this shot for a spec FOOH, but I couldn’t find a strong idea that would really make the most of it.Then I came across the FOOH.com Challenge, which gave me the idea for a more original concept: an explorer discovering a Coca-Cola x Star Wars can presented as an artifact in the Star Wars canyon.
That’s how the concept was born.
The marketing idea behind the concept was simple: with the purchase of a Coca-Cola x Star Wars Limited Edition, people could enter for a chance to win a trip to Tunisia and experience the real canyon where Star Wars was filmed and where this FOOH was filmed.
That’s how the concept was born.
The marketing idea behind the concept was simple: with the purchase of a Coca-Cola x Star Wars Limited Edition, people could enter for a chance to win a trip to Tunisia and experience the real canyon where Star Wars was filmed and where this FOOH was filmed.
Credits
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