Revolution Giant Blush Bounces on Compact

Pink Ball Bounces Through Shopping Plaza

This mixed reality ad for Revolution Beauty features an oversized blush compact that springs to life on a city sidewalk. The video shows a giant Revolution Beauty blush compact positioned outside Boots Beauty.

The compact opens to release a pink bouncy ball that playfully hops and skips through the busy shopping plaza. This spectacle captures the attention of passersby, transforming makeup shopping into a curious public event.

Using CGI, this Revolution Beauty mixed reality ad effectively showcases the product by integrating it into the urban landscape.

Revolution Beauty × Boots: CGI Retail Campaign

Beyond this FOOH moment, MAD CGI built every product as a photoreal 3D asset, so the campaign could generate new angles, lighting setups and colourways from one model for digital ads, e-commerce and in-store screens.

Produced by MAD CGI, a CGI and FOOH studio in London. Passed 700K+ views. Full case study: madcgi.com/projects/boots-london

FOOH Impact ScoreSolid